Valley of the Dolls (1967) & Once is Not Enough (1975)

When you think of lurid melodrama you think of the gloriously gaudy, flashy & trashy Jacqueline Susann! I’ve been sort of in the mood to watch my guilty pleasure filled with flaming divas, drugs, tragic love, screaming in an alley and walking away with your head held high! Valley of the Dolls works as an exposÃ© of three aspiring beauties who each in their own way are catapulted to stardom, but ultimately pay a price…

Considered a film to walk away from in shame, it was the Gay community who resurrected this showy gem and delivered it to cult status!

Valley of the Dolls (1967) directed by Mark Robson and stars the enigmatic raven beauty Barbara Parkins (who suggested Warwick to sing the tearjerker of a theme song), Patty Duke whose performance as Neely O’Hara is a tour de force, Sharon Tate whose tragic fate is eerily played out in her role as Jennifer North,Â Susan Hayward and the extraordinary Lee Grant. See my interview here: Â LEE GRANT INTERVIEW

I can’t help getting that exquisite punch in the gut feeling when Dionne Warwick sings the 1967 theme song by AndrÃ© and Dory Previn, composed for the film version of the Jacqueline Susann best-selling novel.

All I see when I hear the theme song is Anne Welles (who could only have been portrayed by Barbara Parkins who falls down the rabbit hole of ‘dolls’ and crawls back out, empowered!) her face gazing out the window of the train, envisioning a new sense of self and freedom, we’re also transported by the power and poignancy of Dionne Warwick’s immortal voice. “Gotta get off, Gonna get. Have to get off from this ride.”

Next, another guilty pleasure of mine, is Susann’s more obscure little potboiler Once is Not Enough (1975) directed by Guy Green and screenplay by Julius J. Epstein (Casablanca 1942, Arsenic and Old Lace 1942, The Man Who Came to Dinner 1942). This sensationalist slice of cake stars Kirk Douglas, Alexis Smith, David Janssen (that’s all I need to know) George Hamilton, Greek siren Melina Mercouri, Brenda Vaccaro and Deborah Raffin as January. Filled with incestuous overtones, clandestine lesbian trysts, a May/December romance and the ambiguity of love and ownership, Once is Not Enough is like a cheap wine that still tastes pretty good.

The theme song with a melody that hauls my heart over a melancholyÂ mountain of emotion is written by prolific composer Henry Mancini.Â Hearing it now, still gives me that shiver of nostalgia for everything wonderful about 70s overwrought romantic fiction.

January (Raffin) returns home to New York from Europe. She indulges herself in the subculture of the city and winds up falling in love with writer Tom Colt (Janssen) a jaded older man who replaces the love she feels for her father, Kirk Douglas.

Jacqueline Susann’s Valley of the dolls sung by the leading light of pop & soul Dionne Warwick… scored by Andre Previn lyrics by Dory Previn

Jacqueline Susann’s Once is Not Enough score by Henry Mancini

This is your EverLovin’ Joey saying I’m Verklempt at The Last Drive In!

Valley of The Dolls 1967

Directed by Mark Robson, produced by David Weisbart and Helen Deutsch, with a screenplay by Dorothy Kingsley and Harlan Ellison. Cinematography by William H. Daniels (CAT ON A HOT TIN ROOF 1957, IN LIKE FLINT 1967).

Film editing by Dorothy Spencer (STAGECOACH 1939, TO BE OR NOT TO BE 1942, LIFEBOAT 1944 and CLEOPATRA 1963) Set Direction by Raphael Bretton (HUSH HUSH SWEET CHARLOTTE 1964 and THE POSEIDON ADVENTURE 1972) and Walter M Scott. (THE SOUND OF MUSIC 1965 and BUTCH CASSIDY AND THE SUNDANCE KID 1969) Art Design by Richard Day (ON THE WATERFRONT 1954, A STREETCAR NAMED DESIRE 1951 and THE GRAPES OF WRATH 1940) and Jack Martin Smith (BATMAN 1966 and PLANET OF THE APES 1968) and wardrobe by Travilla.

With all that creative talent on board, you can call the film trashy, but it sure has a lot of style!

Starring Barbara Parkins (THE MEPHISTO WALTZ 1971 never looking more beautiful in my opinion. One of my favorite horror films of the 70s, I plan on doing a long winded overview of it this Winter 2012.)

parkins_zone — **The incredible Barbara Parkins…and her killer boots!**

as Anne Welles, Patty Duke as Neely O’Hara, Sharon Tate as Jennifer North, Susan Hayward as Helen Lawson, Paul Burke as Lyon Burke, Toni Scotti as Tony Polar, Lee Grant as Miriam Polar, Martin Milner as Mel Anderson, Alexander Davion as Neely’s 2nd husband the bisexual Ted Casablanca, Naomi Stevens as Miss Steinberg and Robert H Harris as Henry Bellamy.

From the moment the utter fabulousness of this tawdry pulp icon of the 60s starts rolling on screen with Barbara Parkin’s heavenly visage gazing out the train window, and Dionne Warwick starts confessing the movie’s theme song with her soulful voice… I get verklempt.

Doll a euphemism for little colored pills of varying types of barbiturates… ‘uppers’ and ‘downers.’

It is based on the best-selling explosively trashy novel by Jacqueline Susann and directed by, of all people, Mark Robson. (THE SEVENTH VICTIM 1943, THE GHOST SHIP 1943, ISLE OF THE DEAD 1945, and well his telltale progression into melodrama land with PEYTON PLACE 1957 and eventually into darker territories with DADDY’S GONE A- HUNTING 1969)

Growing up as a little girl in the ’60s, there wasn’t a coffee table or bookshelf that I didn’t see a copy of Valley of the Dolls sitting atop next to a hardcover of a best-selling self-help book by Dr. Thomas A. Harris’, I’m Okay You’re Okay which was first published in 1967, the year Valley of The Dolls was released.

There was certainly a copy of it in my own house and I remember seeing the film either during its theatrical release or later on the huge Magnavox cabinet tv with only three dials. At first, I was struck by the incredible score from composer John Williams and songs by Andre Previn and lyrics by Dory Previn. And then I fell under the spell of the badness and the beautifulness of it all…

Standing out is its vivid colors of the 60s film processing, the vogue style couture, flashy set design, and mod art direction. Populated by the campy, over-the-top acting in all the right places, of course, by the entire cast, it makes for one hell of a ride through the tunnel of tragic love in high-dramaville. As cliche after libidinous, compulsive, and histrionic cliche prance across the screen as a story of meandering disassembled desire by the needful women and their male companions.